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Marketing de Guerrilla (Spanish Edition) Paperback – February 1, 2009

Spanish Edition by Jay Conrad Levinson (Author), Steve Savage (Author)
4.3 4.3 out of 5 stars 77 ratings
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When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following:

The fastest-growing markets for the 21st century, with suggestions on how to reach them.

Special strategies for forming strategic marketing alliances with other businesses.

The latest tactics for independent contractors & those who do business on the telephone.

Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow.

Management lessons for the entrepreneur in the 21st century.

Read more Read less
Previous page
  1. Print length
    432 pages
  2. Language
    Spanish
  3. Publisher
    Morgan James Publishing
  4. Publication date
    February 1, 2009
  5. Dimensions
    6 x 1.2 x 9 inches
  6. ISBN-10
    160037512X
  7. ISBN-13
    978-1600375125
  8. See all details
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The Amazon Book Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.

Editorial Reviews

Review

""A genuine festival of marketing techniques and secrets. More than 100 ideas on marketing that is free, low cost but effective, for small and medium-size businesses."" -- LOS ANGELES TIMES ""LOS ANGELES TIMES""

About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.

STEVE SAVAGE is director of seminars for Guerrilla Marketing International in Latin America. About him, Jay Levinson says, ""Steve is the greatest, most brilliant and gutsy guerrilla experimenter I know, willing to take the risks that one must take on the ladder to the top, where he is now perched.""

Product details

  • Publisher ‏ : ‎ Morgan James Publishing; 3rd edition (February 1, 2009)
  • Language ‏ : ‎ Spanish
  • Paperback ‏ : ‎ 432 pages
  • ISBN-10 ‏ : ‎ 160037512X
  • ISBN-13 ‏ : ‎ 978-1600375125
  • Item Weight ‏ : ‎ 1.39 pounds
  • Dimensions ‏ : ‎ 6 x 1.2 x 9 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 77 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Stephen E. Savage

Stephen E. Savage

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Full content visible, double tap to read brief content.

Steve Savage is an acclaimed sales and management strategist who has helped dozens of companies dramatically increase their sales and profits.

Steve's strategies are based on a lifetime of building companies throughout the Western Hemisphere. He has achieved many dazzling successes (and a few failures). He took one company from zero to $60 million in six years and sold it to Colgate Palmolive.

His academic credentials are solid, with a BA in philosophy from Wheaton College and an MBA in marketing from Michigan State University. However, his marketing and sales tactics do not come from the ivory tower. They come straight from the trenches.

Jay Levinson, author of Guerrilla Marketing (20 million copies sold) describes Steve Savage as "the most brilliant and gutsy guerrilla marketer I have ever known."

Steve is the author of two powerful business books:

*Guerrilla Business Secrets

*Savage Sales Secrets

Steve is a powerful public speaker. He has worked with corporate CEO's in promoting culture change to make each company totally customer oriented. His topics include:

*Guerrilla Marketing

*Corporate Culture Change

*How to Create a Sales Empire

*How to Make Everyone in the Company Think like a Salesperson - Even the Accountants!

*How to Get High Productivity without High Pressure

*Doing Business in Mexico and Latin America

*Increasing Your Sales in the Hispanic Community.

He can also modify his speech so it corresponds with the particular needs of an organization.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
77 global ratings

Top reviews from the United States

Translate all reviews to English
Ada Limas
5.0 out of 5 stars Mercadeo de Guerrillas
Reviewed in the United States on May 13, 2014
Verified Purchase
Lo mas que me gusto de este libro son todas las tecnicas y estrategias para atraer clientes en toda economia, entiendo que toda persona que esta en negocios debe aprender marketing o contratar a alguien que sepa, este libro es una base para todo empresario arrancar con el marketing

Ada Limas de
[...]
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Lurbis Perez
5.0 out of 5 stars Lectura obligada para quienes inician un negocio
Reviewed in the United States on July 14, 2013
Verified Purchase
Guerrilla Marketing me mostró el poder y la belleza del mercadeo. Des-satanizo el contexto y la complejidad del mercadeo. Me estoy iniciando en un negocio y este libro me abrió caminos claramente para el éxito no solo en mercadeo sino en otros aspectos del negocio
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JOSE PEREZ
4.0 out of 5 stars Interesting
Reviewed in the United States on July 10, 2013
Verified Purchase
Very impresive content. It is faily presented, boring style, but is fair.
I will not recommend it for easy reading. The organization style is a no good.
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marcelo
5.0 out of 5 stars Excelent ! ! !
Reviewed in the United States on August 30, 2013
Verified Purchase
a lot of information, tips, etc
you can see de market in a diferent way, better one
i am makin my market plan and i think its going to work !

Thanks
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Cliente de Amazon
4.0 out of 5 stars Excelente material de consulta
Reviewed in the United States on June 26, 2014
Verified Purchase
El libro contiene todas las gamas a las que se puede llegar para lograr penetrar en los mercados y darse a conocer
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Luis Olave A
5.0 out of 5 stars Un muy buen libro base para lo relacionado con el ...
Reviewed in the United States on February 14, 2016
Verified Purchase
Un muy buen libro base para lo relacionado con el marketing, en donde no es necesario grandes inversiones en dinero, eso si mucha creatividad.
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Raul Gonzalez
5.0 out of 5 stars Five Stars
Reviewed in the United States on August 8, 2018
Verified Purchase
Excellent book
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Top reviews from other countries

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GONZALO GARCIA
5.0 out of 5 stars Muy completo
Reviewed in Mexico on January 30, 2022
Verified Purchase
Solo me hubiera gustado que estuviera basado con datos del contexto mexicano y por supuesto mas actualizado, siempre valdra la pena
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Matheus Barbosa
3.0 out of 5 stars Ótimos exemplos para aplicar no universo da comunicação
Reviewed in Brazil on March 25, 2020
Verified Purchase
Gosto dos exemplos que o livro trás e conseguir aplicar a minha realidade.
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Cliente Amazon
5.0 out of 5 stars Excellent
Reviewed in Spain on January 30, 2020
Verified Purchase
Read it :)
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Lee
1.0 out of 5 stars It's In Spanish!
Reviewed in the United Kingdom on February 10, 2009
Verified Purchase
Although the web site says it's in English the book is in fact in Spanish. Thankfully Amazon accepted a return but a big disappointment all round
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José Enrique Castillejos Negrón
4.0 out of 5 stars Buen libro
Reviewed in Mexico on May 20, 2020
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Enriquecedor
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