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Marcel Saucet
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Street Marketing™: The Future of Guerrilla Marketing and Buzz Tapa dura – 29 Septiembre 2015

de Marcel Saucet (Author)
4.3 4.3 de 5 estrellas 21 calificaciones
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Consumers see roughly 6,000 advertisements daily―30,000 brands per month. Marketing and advertising in saturated markets is tough. How can companies successfully differentiate their offerings and their brands? In Street Marketing™: The Future of Guerrilla Marketing and Buzz, Marcel Saucet answers this question by exposing readers to new forms of unconventional marketing. Intended for companies as well as marketing students, this is a guide to the vibrant future of marketing, where social media meets the street.

The advantages of applying the author's Street Marketing methods include low cost, high impact, the ability to apply a personal approach, and genuine novelty of the messaging that garners the consumer's attention. The book examines why conventional marketing is no longer enough to sell products and services, and explains how Street Marketing creatively promotes the brand in the street―via street art and street culture―that results in an innovative and cost-effective methodology to reach buyers. Readers will come away with a comprehension of the current crisis on conventional marketing and with the ability to conceptualize their own guerrilla marketing campaign in the street, at shopping malls, and other public places.

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Previous page
  1. Número de páginas
    208 páginas
  2. Idioma
    Inglés
  3. Editorial
    Praeger
  4. Fecha de publicación
    29 Septiembre 2015
  5. Dimensiones
    6.5 x 0.75 x 9.5 pulgadas
  6. ISBN-10
    1440838380
  7. ISBN-13
    978-1440838385
  8. Ver todos los detalles
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Opiniones editoriales

Críticas

"Do you want a buzz/viral advertising campaign that is low cost but efficient and effective? Then read Street Marketing™: The Future of Guerrilla Marketing and Buzz. This book shows you detailed analyses of various nontraditional marketing techniques that can be used to get your brand exposed to the market even if your budget is $1.00."

--

Taryn Rose, CEO, Dresr.com

Biografía del autor

Marcel Saucet, PhD, is research associate and visiting professor at the University of San Diego. He also cowrites case studies for the Harvard Business School.

Detalles del producto

  • Editorial ‏ : ‎ Praeger (29 Septiembre 2015)
  • Idioma ‏ : ‎ Inglés
  • Tapa dura ‏ : ‎ 208 páginas
  • ISBN-10 ‏ : ‎ 1440838380
  • ISBN-13 ‏ : ‎ 978-1440838385
  • Dimensiones ‏ : ‎ 6.5 x 0.75 x 9.5 pulgadas
  • Opiniones de clientes:
    4.3 4.3 de 5 estrellas 21 calificaciones

Sobre el autor

Sigue a los autores para recibir notificaciones de sus nuevas obras, así como recomendaciones mejoradas.
Marcel Saucet

Marcel Saucet

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Full content visible, double tap to read brief content.

Dr. Marcel Saucet is a French author, entrepreneur, consultant, speaker, researcher associate and visiting professor at the University of San Diego (USD) School of Law.

In 2015, Dr. Saucet’s book, Street Marketing™ : The Future of Guerrilla marketing & buzz, published by Praeger, an imprint of ABC-CLIO, was voted the best advertising and business book by USA Book News.

He holds a BA (2001), an MA (2002: Economics and Management), an MA (2003: Management and Marketing Research), and a PhD with Honors (2007) from the University of Nice-Sophia Antipolis.

He is a senior partner and founder of the consulting firm, Les Consultants Associes (LCA), which he co-founded in 2013. He also manages Street Marketing™, a branding agency which specializes in guerrilla marketing, street marketing, and marketing & innovation. Saucet pioneered the concept of "street marketing" in various scientific research articles and award-winning books—and has conducted similar marketing campaigns for major global brands.

Opiniones de clientes

4.3 de 5 estrellas
4.3 de 5
21 calificaciones globales

Opiniones destacadas de los Estados Unidos

Just Dozing
5.0 de 5 estrellas Timely and well written. Get it now before you miss out.
Calificado en Estados Unidos el 18 de agosto de 2017
Compra verificada
Timely and well written. This book should be a must read for every growth hacker and Growth PM. https://smile.amazon.com/dp/1440838380/ref=cm_cr_ryp_prd_ttl_sol_36
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Hamza
5.0 de 5 estrellas Short, Concise, Informative, & FUN!
Calificado en Estados Unidos el 9 de junio de 2019
As a marketing and law student this book offers a fun non leagalise way to learn about the new innovations occuring in the world of business branding. Gone are the old ways of advertising. This book easily explains some of the more innovative and cheap ways to get your brand out there and be seen. I recommend for anyone interested in the feild of marketing as a brush up on their knowledge, to law students/lawyers to gain knowledge of new legal issues arising out of the increase in street marketing, and to business owners specifically small business owners on a budget looking for cost effective and super creative ways to grow and market their business.
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officialbiancamilan
5.0 de 5 estrellas A Definite Must Read!!!
Calificado en Estados Unidos el 8 de junio de 2019
This book is a must read because it is current yet forward thinking and innovative. There are so many advertisements that surround us, so in light of social media and flood of advertising, how can you make your brand stand out? Dr. Saucet's book will help you think outside of the box and discover marketing strategies that are nontraditional but very effective in creating buzz and viral advertising.
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rocklin
1.0 de 5 estrellas What is the sound of one hand clapping?
Calificado en Estados Unidos el 24 de octubre de 2015
This book was published in June of 2015.

Ideally, any "how to" book on marketing should be bristling with reviews. Hopefully four and five star reviews, but even one, two and three stars demonstrate that this marketing book was, well, actually marketed to its potential audience, not simply dumped unceremoniously onto Amazon like a baby abandoned on a orphanages doorstep.

When creating their all important marketing "buzz", most writers have to start small, to get the ball rolling. If an author has to press family and friends into doing the reviews, it's incumbent on him to do so. No one else is going to do it. Asking clients to buy the book and post their opinion? Absolutely—real life clients are the best advertising in the world. If the writer teaches marketing at a university, as this author's CV claims he does, then certainly, ask students to read the book and chip a few reviews in. Fellow teachers? Sure, a learned colleague in marketing can write a impressive and insightful review. His agent and his agent's staff? A bit tacky, but not to be overlooked in a pinch. At the bottom of the barrel is paying for reviews, but it beats the alternative, no reviews, or worse: a lone, amused Amazon reviewer like myself, pointing out that as of this writing, my review is the only one to be seen for miles, and asking how that's possible. Even bad writers typically have a few sporting family and friends.

OK, we've dissected the non-marketing of this marketing book, now let's turn to the book itself. It wasn't half bad, had some interesting examples of street marketing, but my reading progress was stopped cold on page 20 when I hit the chapter titled: "A Leader in Alternative Marketing: Streetandmarketing.com".

The chapter is a risible, transparent advertisement posing as a journalistic profile of the "leading" street marketing agency in the world. Oddly, this power-house agency doesn't come up in any Google search of the top ten street marketing agencies. No mention in the book that's this international juggernaut is actually a one-man shop owned by the author, run out of his modest home in Scottsdale, Arizona, but any potential client will figure that out in five seconds, and wonder why this was presented in the book so dishonestly.

As a final, comical blow, the book is written in English, marketed to English speakers around the world to drive them to the agency's website, but when you get there, the website is written entirely in French, no English version in sight.

Have I told you about the benefits of Google Translate?
A 2 personas les resultó útil
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Aparajit
4.0 de 5 estrellas Very useful
Calificado en Estados Unidos el 12 de enero de 2016
It was a very well written book. More of a guide to do cheap and effective marketing
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Maxwelle-Jane D.
5.0 de 5 estrellas Great read, awesome tips!
Calificado en Estados Unidos el 24 de agosto de 2016
A surprisingly good read! Marcel has done a wondrous job explaining street marketing with such straightforward simplicity! His writing is concise and clear, but with plenty of engaging examples of the success of Street Marketing in action as well as great resources for further reading. This book is surprisingly comprehensive for a business book under 250 pages, illustrating some extremely accurate observations of the stagnation of above-the-line marketing, and is certainly the new book I would recommend to any marketer or marketing student seeking inspiration. One of the reasons I think this book hit the nail so firmly on the head is Marcel's dedication to retracing the history of Guerrilla Marketing, explaining what worked at the start, why it worked, and how it has developed into the advanced field it is today. I would recommend this book to all of my peers and recommend you pick up a copy today! It may just inspire you too!
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Amazon customer
5.0 de 5 estrellas Informative and full of new ideas
Calificado en Estados Unidos el 11 de junio de 2019
I enjoyed every single page of the book, which I read. You will see many surprises in the book. It can make a significant change in your business. Informative and full of new ideas. Add this to your must-read list.
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Jilliane Jackson
5.0 de 5 estrellas Excellent read.
Calificado en Estados Unidos el 10 de junio de 2019
This book is insightful and very well written. It deals with innovative concepts and is a must read.
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