Logos are the main representative of a business. It is a first impression, energizes consumers and greets them in a sense. The world’s most popular brands are prime examples to take inspiration from.
Good logos are often recognizable, with just a glance at it, you can tell what brand you’re looking at. It reflects the brand message, personality, trust and professionalism of a brand.
Markets and trends are constantly evolving. A good logo will make a long lasting impression for those eyes of your consumer. From typography, the font, coloring and patterns it all has an impact on your brand identity.
Below, are a few of the world famous logos to take inspiration and example to take from
Apple
Apple’s first ever logo was designed in 1976, It has no similarity whatsoever with their current logo we all know of. The original logo featured an apple that’s about to drop and Issac Newton reading under the tree.
This is creative but they quickly have simplified it to just an apple. With a bite.
Between the year of 1977–1998, They used a rainbow colored apple logo to showcase their first colored displayed computer. It quickly evolves into a shiny chrome blue then just flat color apple logo we know of today.
What we can learn
Well, one thing for sure is that it’s easy to point out the simplicity of the logo. So why did they shift from their first ever logo?
Apple tends to strive to become a stylish brand that is accessible. The simple and subtleness only adds more sleekness and sophistications to the brand name. The curvature of the logo denotes style and synonymously fits with the brand message.
Where does the bite come from?
It’s surprisingly just a pun, “bite” is a pun for “byte” (like Gigabytes or Megabytes) but some others think that it’s a metaphor for a bite of knowledge that you’d get from using an apple product.
So what can we learn from Apple?
Their logo completely matches with their brand personality, whenever you hear the word “Apple” you’ll start thinking of words like accessible, sleek and intelligent. It’s the traits of their product.
Apple’s logo is definitely one of the most recognizable logos out there that we can all remember, it goes a long way sticking in consumer’s minds.
Google created their first ever logo in 1998 using standard font to showcase their company name. This remained relatively the same up until 2009, where they adjusted the color of their logo’s coloring and shading of the letter. In 2014 they made minor changes to the spacing of the letter.
In 2015, they launched the new logo that we all know today with its new modernized look, custom typeface and more vibrant and saturated coloring.
What we can learn
Like Apple, Google logo is all about simplicity. Google likes to boast on how accessible it is to use its platform to the public. It is why we love using it.
Because Google opted for a wordmark for their logo design, the usage of color is crucial. Google attempted to make their design stand out by using primary colors. However, take note of the “l” in the logo. Green is a secondary color that Google included in their logo to convey the message “We don’t have to obey the rules,” a decision that allegedly helps the corporation appear more inventive.
The spacing on the wordmark spacing flows seamlessly to show how easy it is to use their product.
A small touch to the logo is all you need to make people reflect differently towards your company. Google has also shown that you don’t have to go through your ways to change the logo once every week, it’s just unnecessary.
Consider the usage of color and typeface in your logo design carefully. Do you want your company to be associated with vivid colors? How much white space do you want between your letters? The Google logo offers us a good idea of how this may make a difference.
Fed Ex
The first ever FedEx logo was designed in 1973. A plain blue background with a Wordmark. It finally changed to the logo we know of today in 1994 with the iconic white arrow in between the letter E and X as an introduction.
What we can learn
Well as mentioned above, FedEx are really smart with their design, they hid an arrow in between the letter E and X. The symbol refers to the speed, movement and precision as they are representing a very important trait of being a logistic company.
FedEx also has companies that are under their arms. Whilst maintaining the same color for “Fed” in the design, the “Ex” changes varying from the product of each branch. By altering the color of one of their logos, the corporation may represent each component of their business in a different way. Because color psychology is so essential in business, each hue may be used to represent a different part of your brand
Hidden messages are unique and quite literally the creative edge of designing a logo. It’s what people are looking for, creativity. It gives the consumer a brief moment to get the message behind the logo. These designs are cleverly appealing for your customer in a cool way.
Another thing we can learn from the FedEx logo is how to change the text color. Do you have any other areas of your company where you might do something similar? Examine color psychology to understand how you may include several colors for different items into your logo design.
Toyota
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Fun Fact! Toyota actually began its company as “Toyoda” after publicly changing its logo and rebrand to “Toyota” in 1936. “Toyota” was visually simpler than “Toyoda”. 1989 is when they launched the Toyota logo that launched its current logo. Iconic.
What we can learn
Toyota uses the bright red as their primary color as it senses trust, communal, friendship and endurance. How about the silver? The silver represents conventionality, dependability, professionalism and safety. The metallic shines add a statement that their products are valuable and premium.
The logo’s curving edges express refinement and sleekness, while the text is powerful and eye-catching, emphasizing strength and trustworthiness.
Toyota’s logo design contains several hidden meanings while remaining basic. You, too, can do this, which is a significant step toward displaying the care you put into your business and developing stronger relationships with your clients.
The Toyota logo is another excellent example of contrast. The design’s curving edges work well with the font’s stunning assertiveness. Consider using a similar contrast in your own design. Do you want to convey both strength and sophistication? Or how about slickness and endurance? Too much contrast might be confusing, but when done correctly, it’s an excellent method to show many features to your customers.
Mercedes-Benz
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Most companies are always evolving and changing their logo over time with newer trends. But one company has managed to never change their company ever. From when it first started in 1909, Mercedes-Benz has never changed their logo once. It’s still the central element and an iconic symbol in the automotive industry.
What we can learn
With universal and decades of brand awareness, there is no need to add their company name on their cars, they simply just put a star on their car and everyone would know that it’s a Mercedes. What does the star mean?
The iconic 3 stars represent: air, land and sea — each is a segment in the automotive industry.
The silver color of the emblem, like Toyota’s, symbolizes reliability, security, professionalism, and conventionality, as well as value and quality. Notice why many companies opt for this trend?
Fonts are important. When you compare the fonts in the Mercedes logo to the Toyota logo, you can plainly perceive the difference. With merely letters, the curving edges allow the brand to suggest elegance. Consider how the typeface might look if it was thick, bold, and blocky. Isn’t it less than elegant?
If you intend to use text in your logo, keep in mind that each typeface has its own individuality.
Coca Cola
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In the 1800s everything was in black and white and so is Coca-Cola’s logo. Up until 1886 the logo remained the same, By 1958 the brand’s famous white and red combinations were officially introduced and has remained that way since.
The logo hasn’t altered drastically over hundreds of classic marketing campaigns (we all remember the “Enjoy a Coke with [insert name here] bottles), save from the inclusion of the “white wave” we typically see beneath the text.
What we can learn
It’d be hard to find any other logo that has more resilient value than Coca Cola’s So what is the idea and concept behind this famous logo?
Short answer is Originality and Class.
The Coca Cola logo design gives an Americana vibe, both of the words sound catchy as they synonymise each other. The cursive and trendy font is genuinely one-of-a-kind and perfectly personifies the brand’s fashionable class. When we think of old America, we think of the Coca-Cola logo, which lends the brand a nostalgic and cross-generational appeal.
Because of its distinctive red and white colors, the current Coca-Cola logo is known and adored all over the world.
Take the lead with color. Coca-Cola and red are inextricably linked. When it comes to incorporating its brand colors into its goods and marketing, the firm goes all-in — and it works. To “stir up the appetite” of your own customers, use color psychology to choose a primary hue that matches your brand.
Nike
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We all know the famous “swoosh” logo of nike. The story of the design may be different from what many can guess. They only paid $35 for the logo! Designed by a Graphic design student Carolyn Davidson. This must certainly be one of the best deals in history.
What we can learn
It began with a text accompanied below it but it doesn’t need it anymore. Only a few companies can boast their brand visibility without a name tag on their logo.
In Greek Mythology the word “Nike” refers to the goddess of victory. The swoosh logo represents the goddess wing as well as the brand trait of Nike.
The Company wants you to get a vibe of Speed, Accelerations and Power when you’re looking at the logo, which they certainly have achieved. It’s innovative, creative and simple.
The logo also stimulates a checkmark which is a universal sign of saying “yes”. It shows that the brand is all about positivity.
An important lesson from Nike how they attribute their value and message through their logo without a single letter. The swoosh conveys motions and speed.
How the famous done it right
These well-known logos are from businesses that people all around the globe appreciate for their success, philosophy and identity Each logo flawlessly encapsulates the company to create an identity that everyone can relate to.
What is it that they share in common? Colors, form, and text are all used well while remaining basic. Use these information to develop a fantastic logo design that informs your consumers about you, your products, and your beliefs. And don’t forget to consider not just what you want to know, but also how people feel when they look at your logo.
A good designed logo isn’t a sign of an overnight success for your business. It is simply a way to turns head, get attention from the public eye. It helps establish a meaning to your brand, something that can represent what your company means in the competitive space.
