Don Quijote de La Mancha Award
Image and Communication Campaign
Estrada Design is the creator of the identity and communication campaign implemented to disseminate this Award that showcases the use of the Spanish language: press advertisements, postcards and posters, in addition to the graphics illustrating the space for the award ceremony.
The logo impregnates all the communications, an almost empty circumference, a small circle with a subtle indentation to evoke a basin, Don Quixote’s helmet.
The Award is promoted by the Regional Government of Castilla La Mancha and the Santillana Foundation and, in its first edition, was presented to the Mexican writer Carlos Fuentes and to the President of Brazil at the time Luiz Inácio Lula da Silva.
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